Consent Management Platform
The consent management platform (CMP) of Kixell Tag is part of the Transparency and Consent Framework (TCF) v2.2 of IAB Europe.
The TCF, launched in April 2018, is a voluntary cross-industry standard that relies on standardization to facilitate compliance with certain provisions of the ePrivacy Directive and GDPR. It applies the principles and requirements arising from these two legislative instruments to the specific context of the online sector, taking into account the relevant guidelines of the EDPB at the EU level and the national guidelines of data protection authorities.
The TCF is developed by IAB Europe in collaboration with organizations and professionals from the online industry. It is designed to enable website and application publishers (first parties) and technology partners supporting the delivery, personalization, or measurement of advertising and content (third parties or vendors) to work together and provide users with a standardized experience when making privacy choices.
The TCF allows users to give or refuse their consent and also to exercise their "right to object" to data processing. It includes minimum practical requirements derived from the guidelines of data protection authorities and case law to inform users, offer them privacy choices, and respect those choices.
Configuration
- Features Kixell Tag's CMP: consent banner, Consent Mode v2 (advanced, restricted, basic), Google tag options, retention period and a GDPR-compliant consent register.
- Vendors Manage over 1800 vendors in Kixell Tag's CMP: IAB Europe's Transparency and Consent Framework (TCF), non-TCF Google vendors and your own custom list.
- Design Customize the Kixell Tag consent popup: fixed or floating position, re-display button, colors and font inherited from your theme, desktop and mobile.
- Triggering Events for the CMP The consent events Kixell Tag pushes into the dataLayer for Google Tag Manager: kixelltag_consent_waiting, consent_updated, consent_ready and the vendor list.
- Compliance & privacy GDPR/ePrivacy compliance with Kixell Tag: Consent Mode v2, no personal data collected, IP exclusion, multi-subdomains and proof of consent.