Vendors

You have access to a selection of over 1800 vendors.

"Vendors" are third-party companies that e-commerce merchants collaborate with. These vendors or advertising technology providers have the ability to place cookies on the end user's browser to fulfill different purposes.

The types of vendors can include:

  • Ad servers
  • Measurement providers
  • Advertising agencies
  • Buying and selling platforms
  • Other service providers

There are several categories of vendors:

  1. IAB Vendors: They are part of the Transparency and Consent Framework (TCF) of IAB Europe, whose list is available here: https://iabeurope.eu/vendor-list-tcf/
  2. Non-TCF Vendors provided by Google: For these vendors who are not in the TCF, you will find the list here: https://support.google.com/admanager/answer/9012903?hl=en
  3. Custom Non-TCF Vendors: This is a non-exhaustive list that complements the previous lists.
  4. Your own list: You can create and configure your own vendor within Kixell Tag.

You can view the complete list of vendors directly in your module during the configuration of the consent banner by clicking on "Configure and/or synchronize the vendor list".

You can:

  • Re-synchronize the entire vendor list at any time
  • Add your own vendors

Vendors List

Vendors, TCF and IAB Europe

Managing vendors is at the heart of a compliant CMP. Kixell Tag integrates IAB Europe's Transparency and Consent Framework (TCF), non-TCF Google vendors, a custom list and your own providers. Each visitor can thus finely accept or refuse the purposes and the third-party companies that may drop cookies, in full transparency — a key part of GDPR compliance.