Fathom

Fathom Analytics is a simple, cookieless analytics solution focused on privacy. Kixell Tag deploys Fathom tracking and maps the purchase-journey events to your Fathom event identifiers.

Enable Fathom

  1. Turn on the Enable the Fathom pixel switch.
  2. Enter your Fathom site ID.
  3. If needed, enable extreme EU isolation (EU isolation) for exclusively European data processing.

Fathom configuration in the Kixell Tag back-office

Event IDs

Fathom identifies each event with a code that you first create in your Fathom dashboard. Then enter here the identifier matching each step:

  • Product list view
  • Product page view
  • Add to cart
  • Cart view
  • Entering the checkout
  • Adding shipping information
  • Adding payment information
  • (and the purchase)

Although Fathom is cookieless, its firing remains driven by the user's consent choice. See CMP features.

Fathom, the simple and private analytics

Fathom Analytics targets merchants who want clear statistics without the complexity of Google Analytics. Cookieless and privacy-respecting, it is GDPR-compliant (as well as ePrivacy/CCPA) and, in many cases, requires no cookie banner. Its EU isolation option guarantees exclusively European data processing. Paired with Kixell Tag's dataLayer, Fathom measures the key steps of the purchase journey while staying lightweight for site performance.