Snapchat
Kixell Tag deploys the Snapchat Pixel and aligns your product identifiers with your Snapchat catalog for conversion tracking and remarketing.
Enable Snapchat
- Turn on the Enable the Snapchat pixel switch.
- Enter your Snapchat Pixel ID.
Where to find the Pixel ID? In Snapchat Ads Manager → Events Manager, select your Pixel: its identifier is shown there.
Product configuration
To align tracking with your Snapchat catalog, adjust the product identifier sent:
- Product ID: base field (
idor reference). - Prefix / Suffix: with the keywords
{lang},{LANG},{country},{COUNTRY}. - Add the combination identifier + separator.
Consent
The Snapchat Pixel is fired only after the user agrees in the consent banner. See CMP features.
Snapchat Ads and conversions
The Snapchat Pixel (Snap Pixel) connects your store to Snapchat Ads Manager to measure conversions and reach a mostly young audience. The purchase-journey events reported by Kixell Tag help optimize campaigns, build retargeting audiences and feed remarketing from your catalog — while respecting consent.