Microsoft Clarity

Microsoft Clarity is a free behavioral analytics tool: heatmaps and session replay (session recordings). Kixell Tag deploys the Clarity tag and links it to your consent.

Enable Clarity

Turn on the Enable the Clarity pixel switch.
Enter your Project ID.

Microsoft Clarity configuration in the Kixell Tag back-office

Where to find the Project ID? It is visible in your project URL: https://clarity.microsoft.com/projects/view/{projectId}/.

Clarity is synchronized with the Cookie Consent API (Consent v2): session recording starts only according to the choice expressed by the user in the banner. See CMP features.

Understand your visitors' behavior

Free and unlimited, Microsoft Clarity reveals how your visitors actually interact with your store: heatmaps show where people click and how far they scroll, while session replay (session recordings) plays back real journeys. Clarity highlights friction points — rage clicks, dead clicks, erratic scrolling — to optimize your product pages and your checkout. The tool is GDPR-compliant and, via Kixell Tag, fires only while respecting consent.