Matomo

Matomo is a web analytics solution that is privacy-friendly, often chosen as an alternative to Google Analytics. Available in the cloud or self-hosted (on-premise), it gives you full control over your data. Kixell Tag deploys Matomo tracking with fine-grained control over data collection and the analysis of visitor behavior.

Enable Matomo

  1. Turn on the Enable Matomo switch.
  2. Enter the Matomo instance domain, without http:// or https:// (for example matomo.website.com).
  3. Enter the Site ID (the site ID in your Matomo instance).

Matomo configuration in the Kixell Tag back-office

An option also enables tracking across several domain names on the same website.

Cookies and privacy protection

Matomo offers advanced privacy settings:

  • Personally Identifiable Information (PII) collection: if disabled, the user ID is not sent and the transaction ID is masked on an order.
  • Enable the cookie / Secure cookie: control over the setting and securing of Matomo cookies.
  • Visitor cookie expiry (in months, 13 months by default) and session cookie (in minutes).

Matomo tracking respects the user's choice expressed in the consent banner. See CMP features.

Matomo, the privacy-respecting analytics

Matomo appeals to merchants who care about data protection: hosting in Europe or on your own server, 100% data ownership, IP anonymization and GDPR compliance. Beyond audiences, it offers behavior analysis features (heatmaps, session recordings, conversion funnels) comparable to the leading tools. Paired with Kixell Tag's e-commerce dataLayer, Matomo measures the whole purchase journey — from the product page to the order — while keeping your visitors in control of their consent.