Reddit

Kixell Tag deploys the Reddit Pixel and aligns your product identifiers with your Reddit catalog for conversion tracking and remarketing.

Enable Reddit

  1. Turn on the Enable the Reddit pixel switch.
  2. Enter your Reddit Pixel ID.

Product configuration

To align tracking with your Reddit catalog, adjust the product identifier sent:

  • Product ID: base field (id, reference, ean, upc, mpn, isbn or product name).
  • Prefix / Suffix: with the keywords {lang}, {LANG}, {country}, {COUNTRY}.
  • Add the combination identifier + separator.

Advanced matching

No extra setting is required: the SHA-256 hashed customer data (email, phone, name, address…) is exposed once in the dataLayer and reused by the Reddit tag in your GTM container. Kixell Tag also provides the normalization variants expected by Reddit's Conversions API (email without the + alias, phone in E.164 format with the leading +).

The Reddit Pixel is fired only after the user agrees in the consent banner. Reddit is declared as a marketing vendor in the CMP. See CMP features.

Reddit Ads and conversions

The Reddit Pixel connects your store to Reddit Ads Manager to measure conversions and reach the communities (subreddits) that match your products. Combined with the Conversions API (server side), it makes attribution more reliable despite the disappearance of third-party cookies. The e-commerce events reported by Kixell Tag let you build retargeting audiences from your catalog — while respecting consent.