Kixell Tag deploys the Pinterest Tag and aligns your product identifiers with your Pinterest catalog for conversion tracking and remarketing.
Enable Pinterest
- Turn on the Enable the Pinterest pixel switch.
- Enter your Pinterest Pixel ID.
Where to find the Pixel ID? In Pinterest Ads → Conversions → Pinterest tag. The tag identifier (Tag ID) is shown there.
Product configuration
So that tracking matches your Pinterest catalog, adjust the product identifier sent:
- Product ID: base field (
idor reference). - Prefix / Suffix: with the keywords
{lang},{LANG},{country},{COUNTRY}(for example aPT$$prefix). - Add the combination identifier + separator.
Consent
The Pinterest Tag is fired only after the user agrees in the consent banner. See CMP features.
Pinterest Tag and conversions
The Pinterest Tag measures the conversions coming from Pinterest Ads and feeds remarketing from your catalog. As a network with strong purchase intent, Pinterest lets you reach audiences in the discovery and shopping-inspiration phase. The events reported by Kixell Tag (product view, add to cart, purchase) help optimize your campaigns and build retargeting audiences — while respecting consent.