OpenAI Ads

Kixell Tag deploys the OpenAI Ads Pixel and aligns your product identifiers with your OpenAI Ads catalog to measure the conversions coming from OpenAI's advertising surfaces.

Enable OpenAI Ads

  1. Turn on the Enable the OpenAI Ads pixel switch.
  2. Enter your OpenAI Ads Pixel ID.

Product configuration

To align tracking with your OpenAI Ads catalog, adjust the product identifier sent:

  • Product ID: base field (id, reference, ean, upc, mpn, isbn or product name).
  • Prefix / Suffix: with the keywords {lang}, {LANG}, {country}, {COUNTRY}.
  • Add the combination identifier + separator.

Advanced matching

No extra setting is required: the SHA-256 hashed customer data (email, phone, name, address…) is exposed once in the dataLayer and reused by the OpenAI Ads tag in your GTM container, both Client Side and Server Side.

The OpenAI Ads Pixel is fired only after the user agrees in the consent banner. OpenAI Ads is declared as a marketing vendor in the CMP. See CMP features.

OpenAI Ads and conversions

The OpenAI Ads Pixel connects your store to OpenAI Ads Manager to measure the conversions generated by OpenAI's ad placements. The purchase-journey events reported by Kixell Tag — product view, add to cart, purchase — help optimize your campaigns and feed remarketing from your catalog — while respecting consent.