Story

Prestashop Module for Tracker Deployment and User Consent Management

Kixell Tag is a module designed for Prestashop that facilitates the deployment of trackers while managing user consent in compliance with GDPR and ePrivacy. Before the creation of Kixell Tag in 2018, companies faced complex challenges in data collection, consent, and deployment of various trackers. They often had to use multiple modules and consent tools and adapt trackers to the specific requirements of their business.

With Kixell Tag, it is now possible to reduce costs and simplify tracker management. This module has gained the trust of many agencies, encouraging us to make it accessible to the general public. If you are reading this documentation, it is probably to discover its many features.

Concept

One module to manage your trackers and consent!

Kixell Tag relies entirely on Google Tag Manager (GTM) and/or Google Tag Manager Server Side (SGTM). We constantly follow the developments of various platforms like Google Analytics, Google Ads, Microsoft Ads, Pinterest, etc. We also take into account feedback from our partner agencies and SEA/SEM agencies we collaborate with. Therefore, regular updates are made to both the module and the GTM/SGTM configurations. This is why we offer the module only by subscription and per domain.

Who is this module for?

For E-merchants

Initially designed for e-merchants, Kixell Tag significantly facilitates the implementation of trackers and consent management. It is important to note that we do not collect any personal data and that visitor consent is stored locally on your own servers.

For Agencies and Freelancers

Kixell Tag allows agencies and freelancers to easily deploy the module and configurations for Google Tag Manager (GTM) and Google Tag Manager Server Side (SGTM) for their clients. Your feedback is valuable and contributes to the continuous improvement of the module, enabling us to meet the specific technical requirements of your projects.

And What About Server Side?

We have been collaborating for a long time with AddingWell to integrate all the necessary features for optimal deployment of a GTM Server Side, using AddingWell's technologies and developments. However, the module is also compatible with other GTM Server Side implementations.